Due to the effects of the COVID-19 pandemic, it has become nearly impossible to travel to internationally and the number of people traveling abroad has severely decreased.
Currently, the number of tourists coming to Japan from overseas is almost non-existent.
However, according to a joint survey* between the Development Bank of Japan and the Japan Travel Bureau Foundation, there are tremendous amounts of people who want to travel abroad once this situation has been resolved, and Japan is high on the list of most-desired destinations.
Therefore, by letting people interested in Japan know about its nature, climate, culture, etc., and showing the merits of Japan to those who may be interested, the number of people captivated by Japan will increase, creating fans new and renewed alike. Two new contests aimed at collecting videos and characters to share the charm of Japan with the world are now underway.
Published August, 2020 DBJ, JTBF Asia, Survey of American, European, Australian Visitors to Japan (2020 COVID-19 Special Survey)
The purpose of this contest is to allow you to freely express what you want to convey about the charm of Japan and have it widely popularized by Cool Japan. Contest entries will be evaluated by judges who are active in pop culture and tourism, with outstanding entries planned to be adopted by the Government of Japan in efforts to promote the Charm of Japan in overseas diplomatic establishments, public relations, receptions, social media and more.Click here for details
The purpose of this contest is to allow you to freely capture the coolness of Japan's Charm through a human character and have it widely popularized. Contest entries will be evaluated by judges who are active in pop culture and inbound tourism, with outstanding entries being made into real costumes worn by famous cosplayers at the official award ceremony. Winning entries are also planned to be used by the Government of Japan in their efforts to promote the Charm of Japan.